Eternal Wigs

Case Study

Eternal Wigs is an e-commerce store selling natural wigs in UK. They had an amzing product in high demand and had a lot of social proof and social engagers. They hired TakTak Agency to start advertising on Meta Platforms.

THEIR STORY

Eternal Wigs had an amazing product with an amazing social proof and large Facebook, Instagram followers all organically. Their goal was to increase sales and conversion rate on their page as their website conversion rate was at 1. TakTak Pro took benefit of great product and the large social engagers they had and the influencers they worked with to create high engaging video creatives to test along the way, because Eternal Wigs worked with a lot of Influencers from UK.

The goal

Sales & Conversion Rate Increase

Eternal Wigs just started out advertising on Meta Platform and wanted to increase their revenue and number of sales without wasting money.

The Solution

Creative Strategy and Website Structure

First of all, TakTak Pros pushed for a new website structure, creating a list with few bullet points on how to structure the website and product page for an increase in conversion rate and average order value. After that with the help of the influencers that the brand worked with, were created a lot of video creatives for test. Taking benefit from social engagers TakTak created a retargeting campaign targeting social engagers and giving them a discount code to boost conversion. The prospecting strategy consisted of targeting a broad audience of women mostly interested in hairs, wigs and beauty care. Than retargeting the ones that did not purchase with exclusive deals for premium products.

This strategy boosted conversion rate and average order value too.

The Results

The results were outstanding. We found out our winning creatives and putted them on a CBO campaign targeting mostly broad audience and using benefit of Pixel Tracking and retargeting campaign to boost sales and Profits• +3 ROAS
• 294% Sales Increase
• +15K New Social Followers